The California Consumer Privacy Act of 2018 (CCPA) is the first US law, similarly to GDPR protecting personal consumer information.
This gives consumers more control over the personal information that businesses collect about them. This landmark law secures new privacy rights for California consumers, including:
- The right to know about the personal information a business collects about them and how it is used and shared;
- The right to delete personal information collected from them (with some exceptions);
- The right to opt-out of the sale of their personal information; and
- The right to non-discrimination for exercising their CCPA rights. Businesses are required to give consumers certain notices explaining their privacy practices. The CCPA applies to many businesses, including data brokers.