Overview
Overview
The California Consumer Privacy Act of 2018 (CCPA) is the first US law protecting personal consumer information in a similar way as GDPR does.
This gives consumers more control over the personal information that businesses collect about them. This landmark law secures new privacy rights for California consumers, including:
- The right to know about the personal information a business collects about them and how it is used and shared;
- The right to delete personal information collected from them (with some exceptions);
- The right to opt-out of the sale of their personal information; and
- The right to non-discrimination for exercising their CCPA rights. Businesses are required to give consumers certain notices explaining their privacy practices. The CCPA applies to many businesses, including data brokers.
