CCPA - Getvisibility

Overview

The California Consumer Privacy Act of 2018 (CCPA) is the first US law, similarly to GDPR protecting personal consumer information.

This gives consumers more control over the personal information that businesses collect about them. This landmark law secures new privacy rights for California consumers, including:

The right to know about the personal information a business collects about them and how it is used and shared;
The right to delete personal information collected from them (with some exceptions);
The right to opt-out of the sale of their personal information; and
The right to non-discrimination for exercising their CCPA rights. Businesses are required to give consumers certain notices explaining their privacy practices. The CCPA applies to many businesses, including data brokers.

The Challenge

The main challenge is the same as with any data privacy compliance is to identify, monitor and control your Personal Identifiable Information that you deal with. In case of non-compliance, it means that each legal case per single PII record can cost between $100 to $750 of fines and legal fees. With an average loss of thousands of records per breach, the total fine is six or seven digits. Even worse, if using PII records not appropriately, a company will be fined for all records they held, ending in bankruptcy.

The Solution

Getvisibility has a unique AI data classification system that is capable of identifying Personally identifiable information with high accuracy. We build a registry of all PII data across your data lakes and build analytics on top of this to help and protect your PII data. Our system starts from analysing your company data lake footprint, by understanding what type of data you have, who has access to it, and how it is distributed. The data footprint report includes information on:

Number of File shares and distribution
Files Found Overall and distribution
Files Classified Overall and distribution
File Basic Classified Overall
Overview of File types in number, % and their distribution
Overview of Files by Category in number and % and their distribution
Overview of Files by Sub-category in number and % and their distribution
Overview of Files by Sensitivity in number and % and their distribution
Overview of Files by Risk in number and % and their distribution* (optional)

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